Honda Philippines, Inc. (HPI), a distributor of Honda Power Products in the Philippines, accomplished its first major sales milestone as it reached the 1 million mark this 2021. For forty-eight (48) years, HPI has been true to its commitment of “Helping People Get Things Done” by providing customers with high quality products for their agriculture, fishery, construction and recreational needs.
The beginnings of Honda Power Products in the Philippines can be traced back to 1973 with a minimal lineup and limited dealer network. HPI’s breakthrough was during its 20th Anniversary in 1993 when it launched the GX340 Mega Marine engine intended for local fishermen. With the positive acceptance of customers, Honda became a household name in the fishery sector. Shortly after, HPI introduced GX Mega Agri engine to address demand for agriculture sustainability.
Since then, HPI gradually but firmly solidified its name as a reliable power products brand in the Philippine market. With the strong patronage from customers as they experienced “the joy of buying” Honda Power products, and the support from valued dealers who have been its partners in satisfying customers through “the joy of selling”, Honda has continued “the joy of creating” and expanded its power products lineup in the Philippines which now includes a variety of general purpose engines, brush cutters, generators, water pumps, compact tillers, backpack sprayers, lawn mowers and outboard engines. From an initial annual sales of 1,000 units in 1973, HPI ultimately reached an accumulated 1 million sales units this 2021 with a notable increase in annual sales in the last 15 years.
1 Million Happy Customers
Power Products continues to put satisfied smiles and worry-free confidence to their
customers ranging from household use, construction to everyday livelihood.
Pictures shown: Proud owner of new GX390 Mega Marine engine for fishery application.
As Susumu Mitsuishi, Honda Philippines, Inc. President said, “We are pleased and proud to reach 1 million sales milestone despite the tough economic situation brought about by CoViD-19 pandemic in the country. As we continue to realize our vision of expanding the joy of mobility and comfort for every Filipino family, we will continue to strive harder to provide and satisfy our valued customers with our reliable and highest-quality products and services”, HPI shall remain to be a company that every Filipino wants to exist.
Year
|
Highlights
|
| 1973 | A joint venture agreement between Honda Motor Co., Ltd. Of Japan and Mariwasa-Distributors, Inc. was signed in May, thereby establishing Mariwasa-Honda Inc.
Honda Power Products was first introduced to the Philippine market. |
| 1983 | The company’s name was changed from Mariwasa-Honda to Honda Philippines, Inc. (HPI) in December. |
| 1988 | Best Brand carabao tiller was launched. |
| 1989 | Long tail shaft assembly for bancas was launched. |
| 1992 | HPI introduced assembled generator models HPG2200/3300/5500 |
| 1993 | HPI celebrated its 20th Anniversary. The new GX340 marine engine was launched. |
| 1997 | The GX Mega Agri engine was launched during the Power Products Dealers Convention. |
| 2002 | Groundbreaking opening of Cebu and Davao depots was held. The UMK431, a micro 4-cycle engine brush cutter, was launched. |
| 2006 | HPI introduced new EP generators to replace EC generators. |
| 2012 | The UMK435T 35cc brush cutter was launched to replace UMK431 and provide a more reliable brush cutter. |
| 2013 | GP engine for light use market was launched to capture mid-price market segment. |
| 2014 | WL series high-efficient water pumps were launched. |
| 2015 | WJR backpack sprayers and FJ500 tiller were introduced. |
| 2016 | GX Cyclone engines for construction application were launched as the country’s demand for infrastructures heightens. |
| 2017 | UMK425T 25cc brush cutter was launched for entry-level users (household/personal use). |
| 2019 | UMK450T 50cc brush cutter for professional use was launched. GP200 QDB1 for shoreline/municipal fishing was launched. |
| 2020 | The new and improved GX390 Mega-Marine (Flagship Model) with two (2) variants was launched: GX390 Mega LBP Hi-torque model and GX390 Mega QBP Hi-speed model.
The new GX390 Mega model is the most powerful GX390 in the world produced by Honda based on the power rating. |
| 2021 | HPI achieves 1 million sales units. |